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Category Archives: Personal

How COVID-19 Has Disrupted the Floral Industry—And How You Can Help

The COVID-19 crisis has completely altered our way of life and has deeply affected all types of businesses. Across many industries, business owners are having to adapt to the current situation and pivot their focus in order to continue to meet their customers’ needs. I thought I would share a little insight into how COVID-19...

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    A Seed Planted: The Start of Aleen Floral Design

    A Seed Planted The seed that would later grow to become Aleen Floral Design was planted the summer of 2000.  As an impressionable teen working for my aunt in her San Diego-based floral design studio, I fell in love with the artistry, organization and relationships involved in the floral design world. The seed lay dormant,...

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