Category Archives: Business

The how, the when, the why of running a flower design business from Virginia Florist, Aleen Floral Design, as well as current happenings in our studio.

A Seed Planted: The Start of Aleen Floral Design

A Seed Planted The seed that would later grow to become Aleen Floral Design was planted the summer of 2000. ¬†As an impressionable teen working for my aunt in her San Diego-based floral design studio, I fell in love with the artistry, organization and relationships involved in the floral design world. The seed lay dormant,…